Bachelor of Science in BUSINESS ADMINISTRATION (BSBA)
One of the pioneer courses of Sacred Heart College is the Bachelor of Science in Business Administration (BSBA), formerly known as Bachelor of Science in Commerce (BSC), which began as early as 1958. Four distinct majors or specializations, may be offered under the BSBA program: Human Resource Management, Marketing Management, Financial Management, and Business Economics.
Major in Marketing Management
The Marketing Management program prepares the graduate for career in marketing, marketing research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Financial Management
The Financial Management program prepares the graduates for various careers in financial management as well as in related fields, including but not limited to, corporate finance, investment management, banking, credit, trust operations, insurance, foreign currency markets, money markets, capital markets, and other financial securities markets.
Human Resource Management
The Human Resource Management Program prepares the graduate for a career in the Human Resources Department of any organization, handling the many diverse human capital requirements of the organization, including recruitment, staffing, training and career development.
Business Economics
The Business Economics program prepares graduates for careers in banking, economic and development planning, as well as general management. The program focuses on the relationship of business operations and the economy as a whole. It integrates economic principles and strategies into standard business practices so that the student can have both the micro view of how the business can acquire capital, generate profit and efficiently produce goods and services as well as the macro view of how external economic factors such as government regulation can affect, and should influence, business decisions.
